Be an Ethical Entrepreneur, Marketer, and Business Builder

How do I change the culture in my office or business?

A friend of mine just emailed me today to let me know he’s just been promoted, is now taking on a much larger leadership role where he works, and sales are doing well BUT he’s having ‘people’ issues.

Well who isn’t, right? 🙂 All businesses have issues with unproductive, combative, and poor-communicating employees. But before you can address how to fix those problems, you need to know why people are that way. It’s my firm belief that the vast majority of people don’t want to suck at their job. If that’s the case, why do so many businesses have so many personnel issues?

Here’s a quick litmus test to see if your business is creating personnel issues or you just happen to have a few bad eggs.

Personally I’m not a big fan of the term “managers” as “managers manage resources and leaders lead people”. A hundred little things, like your titles, added together form a culture for your team and team members (not employees) that can affect everything about your culture, including financial results. I’m getting a bit ahead of myself, so I’ll get more into what’s required of a leader in number 4.

  1. The first step is defining the culture you want… Mine is literally called our “14 Points of Culture” that set the ground work for our team expectations. While you’re laying the ground work for your team and culture, you may already have a Vision and Mission statement, but if not, that’s foundational so create that as well.
  2. From there you need to develop a Team Organizational Structure chart with the hierarchy of the leaders in your business. Keep in mind that the 3 points on a successful business triangle are made up of Sales/Marketing, Finance/Administration, and Service/Operations so your Team Structure should make sure someone is excellent at each of those things and has the supporting team to get better. At it’s most basic level, your Organizational Chart would include a Team Leader (CEO) above the Sales/Marketing Leader, Finance/Administration Leader, and Service/Operations Leader who all report to the Team Leader. Underneath each of those leaders will be their supporting teams. Keep in mind that the Team Leader should always dedicate half of his time to sales/marketing and the other half of his time to everything else!
  3. Create job descriptions for every position in your Team Organizational Structure. The descriptions should include expectations, benefits, Key Performance Indicators and benchmarks tied to incentives. No one on your team should ever be able to say “I don’t know what’s expected of me or how to do my job well.” More importantly, you must fit each team member’s skill-sets and passions into the position that will best allow her to express those passions.
  4. Now you start changing the culture by actively leading your team. You provide opportunities for open communication like regular team meetings (even going to the point of picking fights between people and departments). You provide regular and consistent feedback with quarterly performance reviews based on the 12 Questions Marcus Buckingham outlined in First, Break All the Rules. You rearrange your offices according to the rules of proximity. Make sure each of your leaders knows how to use NLP and then train your people. When you come up with new products, ideas, promotions, etc. you work hard to provide systems, procedures, scripts and all the pieces your people need to be successful at implementing new programs. You develop a culture of innovation by requiring people to come up with new ideas without fear of reprisal for “bad” ideas that don’t materialize… And rewards for the ideas that do yield results. You ensure that your leaders all develop relationships with their team members because the most important factor in employee satisfaction is an employee’s relationship with his direct superior.
  5. The fifth piece is probably the hardest, yet most important. You fire, let go, or force out the people who don’t fit into your culture, vision, structure, or job descriptions. You get rid of the people who aren’t contributing to the team and culture immediately. The lost time and energy in trying to “fix” them can almost never be recouped. However, if you haven’t provided for them an environment to succeed (with all of the 5 pieces), you’ll really have no idea if they’re good or not because you haven’t defined the rules of the game, yet. If you’re the leader or manager, this is your responsibility. If your leader or manager isn’t providing this type of atmosphere, maybe you should read my last blog on moving on.

Obviously I just presented a whole lot of ideas and pieces that make up a complex problem in a rather succinct manner. The myriad links throughout this blog will provide additional details on certain topics, however don’t try to make this TOO complex. Problems that are TOO complex get pushed to the back-burner, avoided, and ultimately never solved. Take these 5 pieces at relative face value, work on each of them, and enjoy the results.

For further resources, I recommend the following 3 books to help you change your culture:

  1. First, Break All the Rules: What the World’s Greatest Managers Do Differently by Marcus Buckingham
  2. The Five Dysfunctions of a Team: A Leadership Fable by Patrick Lencioni
  3. Instant Team Building by Brad Sugars

To your culture-creating success, Bryan

P.S. Though it should go without saying, before you do anything else you should foster a highly ethical business environment. Without an ethical foundation, everything else will be overshadowed.

Leadership – What would someone pay to learn from you???

In my experience meeting hundreds of business owners, 2 stand out as extremely unique. In a sentence, Bob Reiss and Steve Dickerson are probably the only 2 businessmen I’ve encountered who I would carry their briefcases around for a year for free. I would just download as much information and as many lessons from them as I possibly could. It occurred to me that I when I’m leading people, I want them to feel the same way about me. What can I do so well and so fluently that someone would actually pay me to learn it???

Well it better be whatever I’m doing to lead my team. Think about it for a second. Consider you’re hiring someone new. They’re young, inexperienced and considering whether to enter the job market or go to school full time for business. You’re the team leader for your business, right? Would that person learn more from you or from her professors at business school? Will they learn more from the other business owner down the street? Why can you teach them more? What about your service leader and office leader? Do they all have something to offer each of their teammates?

Let’s face it, if you aren’t so talented at what you do that you can teach a class on it and people would pay to learn from you, then you probably need to start investing more time in yourself. James Rhome used to say “Always invest more time in yourself than in your business.” Doesn’t that make sense?

Here’s another way of looking at it. If you’re team has so much faith in you that they would pay to learn from you, imagine how enthusiastic they’re gonna be when you thank them for their hard work every time you hand out their paycheck.

In case you haven’t noticed from my blogs, I’m a bit neurotic. I can’t stand not doing something to the best of my ability. So if I’m going to create the best marketing or sales system for my business, you better believe I’m going to read dozens of books, blogs, articles and ask my colleagues about those topics. However, as much as I love to learn, I’ve learned that it’s much more fun to teach others. If you want to see your teammates light up and get actively engaged in growing your business, start teaching them new things. Start helping them shape their ideas into effective parts of your business. Start showing them how their contributions are making a difference by measuring the results. And most important of all, reward them for what they’re doing. My next blog will be about why I will never pay a full-time person an hourly wage which is related directly to what we’re talking about now.

I previously mentioned that no one wants to suck at their job. Quite to the contrary, everyone loves to go home to their wife, husband, mom or best friend and tell them how they had this great idea that helped improve the business. In my business, if I’m working with someone who has been on the team less than 6 months or more than 20 years, it amazes me how hungry they are to both learn and be challenged. We all want to brag about how much fun our job is because our team leader gives us so much “freedom.” The interesting thing about “freedom” is that if everyone is part of a team, they start to worry less about doing it “their” way and instead appreciate what’s best for the team. However that only works if you walk the walk. 😉 When I implement a new policy, incentive, marketing program, etc. we discuss it at the team meeting, get some input and run with the idea. Everyone seems to feel apart of the team instead of me just dictating this is how it should be. Keep in mind, that if everyone on the team respects my talent for marketing or leadership so much that they would pay me to learn it, then maybe what I suggest in the meetings carries a bit more weight… Maybe not… lol Time will tell. 🙂

If you need incentive to keep yourself on your toes and always learning and teaching your team, implement a Team Building portion of every team meeting. That’s the point where you educate your team on some of the great ways to communicate with customers, improve themselves, and be an effective part of the team. In our last team meeting I introduced Neuro Linguistic Programming (NLP) and it was so much fun! One of these days I’ll summarize my NLP lesson into a blog or 2 for you to help build your team.

To your success, Bryan