Be an Ethical Entrepreneur, Marketer, and Business Builder

Internet Marketing for Small Business – Search Engine Optimization

December 11, 2009 by 4 Comments

In my last blog we first reviewed the 3 pieces of your small business’ online presence:

  1. Traffic
  2. Website
  3. Commitment

We then reviewed the 3 primary ways to get Traffic and of course reviewed a video explaining some basics of Viral Marketing for Small Business:

  1. Search Engines
  2. Online Ads
  3. Viral Marketing

This time around we’re going to take a closer look at search engines and, in particular, optimizing your website for search engines (search engine optimization) so that your website pops up as the answer to searches.

As with everything in life, there are dozens and dozens of things you can do to improve your business, cut expenses, increase profits, grow sales, and even optimize your website for a search engine. However, the 80/20 rule applies in this situation, just as in all the others, so we’ll just look at the top 4 things that will generate the most results.

  1. Title Tags – The title of your webpage that shows in the top left-hand title bar of your web browser.
  2. Keyword Density – The percent of times the keywords you’re optimizing for show in relation to all of the words on your page.
  3. Easily crawled and indexed – Using Google Webmaster Tools to make sure your site is indexed and crawled.
  4. Incoming Links – Google’s goal is to provide relevant content. So they theorize that the more people who link to your website, the better the content must be and so they give you better results on searches.

In the video I referenced:

Free Keyword Suggestion Tool on Wordtracker
Google Webmaster Tools
Merchant Circle
Google Local

To your search engine optimizing success, Bryan

Filed Under: Ethical Marketing Tagged With: , , , ,
About Bryan Trilli

Entrepreneurial Junky is probably the best way to describe me. I've bought, run and sold 3 businesses in 3 different states and started a 4th. The first 3 were brick-and-mortar service-based businesses and the 4th does internet marketing for service businesses. My team at Optimized Marketing guarantees to double your business' internet contacts in just 90 Days.

Comments

  1. Florence Georgiana says
    January 22, 2010 at 3:52 pm

    The SEO industry has changed alot over the past few months, what used to work before, stopped working. You obviously know whats going on, but I can’t wait to see the changes of Google in the next few months.

  2. The Best Spinner says
    January 29, 2010 at 2:44 pm

    Finally, a good site that isn’t in my face trying to constantly sell me something. Thanks, please keep up the good work.

  3. Juan Freeberg says
    February 26, 2010 at 2:59 am

    All Internet marketers should be very much aware that they are being judged non-stop at all times. Not only are Internet marketers judged for what they say on their websites and in documents they publish, but they are also judged for the products they promote and the associations they have with other marketers.

  4. Albany Optimization says
    September 9, 2010 at 1:12 pm

    I really loved this post. You describe this topic very well. Optimized content will help drive your site’s credibility and link building will add page rank to improve your placement on search results pages. Existing web sites in all industry segments will benefit from optimization, driving more traffic through organic placement and links.

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