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	<title>Ethical Business&#187; small business marketing</title>
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	<link>http://EthicalBusinessBuilder.com</link>
	<description>Be an Ethical Entrepreneur, Marketer, and Business Builder</description>
	<lastBuildDate>Mon, 06 Feb 2012 07:46:41 +0000</lastBuildDate>
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		<title>Optimize your Small Business Website for SEO, SEM, and Google Places in 4 Easy Steps</title>
		<link>http://EthicalBusinessBuilder.com/2012/01/08/optimize-your-small-business-website-for-seo-sem-and-google-places-in-4-easy-steps/</link>
		<comments>http://EthicalBusinessBuilder.com/2012/01/08/optimize-your-small-business-website-for-seo-sem-and-google-places-in-4-easy-steps/#comments</comments>
		<pubDate>Sun, 08 Jan 2012 19:17:17 +0000</pubDate>
		<dc:creator>EthicalBusinessBuilder</dc:creator>
				<category><![CDATA[Ethical Marketing]]></category>
		<category><![CDATA[online directories]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[online marketing for small business]]></category>
		<category><![CDATA[pay-per-click]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[sem]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[small business marketing]]></category>

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		<description><![CDATA[Online marketing is crowded with an alphabet soup of acronyms that can make the average small business owner dizzy. However it doesn't have to be that complicated, using a real-life example, learn 4 easy steps to optimizing your online presence.]]></description>
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		<title>Small Business Marketing &#8211; Lead Generators and Implementation</title>
		<link>http://EthicalBusinessBuilder.com/2011/04/04/small-business-marketing-lead-generators-and-implementation/</link>
		<comments>http://EthicalBusinessBuilder.com/2011/04/04/small-business-marketing-lead-generators-and-implementation/#comments</comments>
		<pubDate>Mon, 04 Apr 2011 15:02:40 +0000</pubDate>
		<dc:creator>EthicalBusinessBuilder</dc:creator>
				<category><![CDATA[Ethical Marketing]]></category>
		<category><![CDATA[accurately tracking leads]]></category>
		<category><![CDATA[automate your business]]></category>
		<category><![CDATA[generating leads]]></category>
		<category><![CDATA[lead source]]></category>
		<category><![CDATA[marketing manual]]></category>
		<category><![CDATA[marketing system]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[tracking leads]]></category>

		<guid isPermaLink="false">http://EthicalBusinessBuilder.com/?p=753</guid>
		<description><![CDATA[So far I&#8217;ve addressed the structure for your Marketing System, your company&#8217;s Vision, Mission, and Culture, and how to develop a Strategy and Clarity in your marketing plan. Finally, we get to look at actually generating leads. When you think marketing, this is what pops into your head. Yellow page ads, trade shows, direct mail [...]]]></description>
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		<title>Small Business Marketing &#8211; Strategy/Clarity</title>
		<link>http://EthicalBusinessBuilder.com/2011/03/21/small-business-marketing-strategyclarity/</link>
		<comments>http://EthicalBusinessBuilder.com/2011/03/21/small-business-marketing-strategyclarity/#comments</comments>
		<pubDate>Mon, 21 Mar 2011 23:12:53 +0000</pubDate>
		<dc:creator>EthicalBusinessBuilder</dc:creator>
				<category><![CDATA[Business Books]]></category>
		<category><![CDATA[Ethical Marketing]]></category>
		<category><![CDATA[ideal customer]]></category>
		<category><![CDATA[marketing basics]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[positioning strategy]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[small business strategies]]></category>
		<category><![CDATA[target customer]]></category>
		<category><![CDATA[unique selling proposition]]></category>
		<category><![CDATA[usp]]></category>

		<guid isPermaLink="false">http://EthicalBusinessBuilder.com/?p=740</guid>
		<description><![CDATA[My last marketing blog discussed the importance of your company vision, mission, and culture on both your marketing and overall business. Now you need to separate your business according to your 3-5 primary revenue streams. More streams then that and you&#8217;re probably diluting yourself and not effectively controlling each. Reference Good to Great: Why Some [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Every small business needs a Marketing System&#8230; And how to create one</title>
		<link>http://EthicalBusinessBuilder.com/2011/02/28/every-small-business-needs-a-marketing-system-and-how-to-create-one/</link>
		<comments>http://EthicalBusinessBuilder.com/2011/02/28/every-small-business-needs-a-marketing-system-and-how-to-create-one/#comments</comments>
		<pubDate>Mon, 28 Feb 2011 17:57:11 +0000</pubDate>
		<dc:creator>EthicalBusinessBuilder</dc:creator>
				<category><![CDATA[Ethical Marketing]]></category>
		<category><![CDATA[automate your business]]></category>
		<category><![CDATA[automated business]]></category>
		<category><![CDATA[business systems]]></category>
		<category><![CDATA[marketing basics]]></category>
		<category><![CDATA[marketing handbook]]></category>
		<category><![CDATA[marketing manual]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[marketing system]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[small business systems]]></category>

		<guid isPermaLink="false">http://EthicalBusinessBuilder.com/?p=656</guid>
		<description><![CDATA[Michael Gerber in The E-Myth Revisited and Sam Carpenter in Work the System both talk about developing effective systems, processes, and scripts in your business to help create a consistent front for your customers and also to develop a business that works without you. Brad Sugars wrote an entire book dedicated to systems called, Instant [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<item>
		<title>How to create the PERFECT website for a Service Business</title>
		<link>http://EthicalBusinessBuilder.com/2011/02/14/how-to-create-the-perfect-website-for-a-service-business/</link>
		<comments>http://EthicalBusinessBuilder.com/2011/02/14/how-to-create-the-perfect-website-for-a-service-business/#comments</comments>
		<pubDate>Mon, 14 Feb 2011 15:00:12 +0000</pubDate>
		<dc:creator>EthicalBusinessBuilder</dc:creator>
				<category><![CDATA[Ethical Marketing]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[small business websites]]></category>
		<category><![CDATA[web sales]]></category>
		<category><![CDATA[website design]]></category>
		<category><![CDATA[website goal]]></category>
		<category><![CDATA[website layout]]></category>
		<category><![CDATA[website performance]]></category>

		<guid isPermaLink="false">http://EthicalBusinessBuilder.com/?p=653</guid>
		<description><![CDATA[Make everything about the consumer. This blog is primarily targeted at service based businesses, however this can certainly work for niche Internet products as well. Once you get to the level of large e-commerce sites the rules for a PERFECT website will be a bit different. Even though quite a few would still apply. Most [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Conversational Marketing &#8211; Set your Small Business apart from your Competition!</title>
		<link>http://EthicalBusinessBuilder.com/2011/02/07/conversational-marketing-set-your-small-business-apart-from-your-competition/</link>
		<comments>http://EthicalBusinessBuilder.com/2011/02/07/conversational-marketing-set-your-small-business-apart-from-your-competition/#comments</comments>
		<pubDate>Mon, 07 Feb 2011 15:00:58 +0000</pubDate>
		<dc:creator>EthicalBusinessBuilder</dc:creator>
				<category><![CDATA[Ethical Marketing]]></category>
		<category><![CDATA[competitive advantage]]></category>
		<category><![CDATA[conversational marketing]]></category>
		<category><![CDATA[marketing differentiation]]></category>
		<category><![CDATA[small business differentiation]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[small business websites]]></category>
		<category><![CDATA[web copy]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[website layout]]></category>

		<guid isPermaLink="false">http://ethicalbusinessbuilder.wordpress.com/?p=165</guid>
		<description><![CDATA[Imagine for a moment that your business has to sell its product or services without ever interacting directly with the prospect&#8230; No phone calls. No visits to the showroom. No personal emails. Would your business survive? More importantly, if you constrained your sales process to that requirement, how might your marketing be different? Think about [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Use Google Adwords to know your competitions&#8217; every move!</title>
		<link>http://EthicalBusinessBuilder.com/2010/05/08/use-google-adwords-to-know-your-competitions-every-move/</link>
		<comments>http://EthicalBusinessBuilder.com/2010/05/08/use-google-adwords-to-know-your-competitions-every-move/#comments</comments>
		<pubDate>Sat, 08 May 2010 18:44:48 +0000</pubDate>
		<dc:creator>EthicalBusinessBuilder</dc:creator>
				<category><![CDATA[Ethical Marketing]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[knowing your competition]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[small business websites]]></category>
		<category><![CDATA[uncommon Adwords benefits]]></category>

		<guid isPermaLink="false">http://EthicalBusinessBuilder.com/?p=492</guid>
		<description><![CDATA[Learn how to use Google Adwords to track your local competition along with local industry trends, keyword phrases, and market interest.]]></description>
		<wfw:commentRss>http://EthicalBusinessBuilder.com/2010/05/08/use-google-adwords-to-know-your-competitions-every-move/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Direct Response vs. Institutional Marketing &#8211; Which is your small business trying?</title>
		<link>http://EthicalBusinessBuilder.com/2010/04/23/direct-response-vs-institutional-marketing-which-is-your-small-business-trying/</link>
		<comments>http://EthicalBusinessBuilder.com/2010/04/23/direct-response-vs-institutional-marketing-which-is-your-small-business-trying/#comments</comments>
		<pubDate>Sat, 24 Apr 2010 05:01:18 +0000</pubDate>
		<dc:creator>EthicalBusinessBuilder</dc:creator>
				<category><![CDATA[Business Books]]></category>
		<category><![CDATA[Ethical Marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Claude C. Hopkins]]></category>
		<category><![CDATA[Claude Hopkins]]></category>
		<category><![CDATA[direct-response marketing]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://EthicalBusinessBuilder.com/?p=469</guid>
		<description><![CDATA[Marketing in a basic sense is broken down into 2 main categories: Institutional Marketing and Direct Response Marketing. What I am personally fanatical about tracking is the results to direct response marketing. By that I simply mean that if I send out a post card, create a website, or insert a piece in a newspaper, [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Internet Marketing for Small Business &#8211; Commitment</title>
		<link>http://EthicalBusinessBuilder.com/2010/01/17/internet-marketing-for-small-business-commitment/</link>
		<comments>http://EthicalBusinessBuilder.com/2010/01/17/internet-marketing-for-small-business-commitment/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 01:30:41 +0000</pubDate>
		<dc:creator>EthicalBusinessBuilder</dc:creator>
				<category><![CDATA[Ethical Marketing]]></category>
		<category><![CDATA[conversion rate]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[jay conrad levinson]]></category>
		<category><![CDATA[opt-in]]></category>
		<category><![CDATA[small business growth]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[small business websites]]></category>
		<category><![CDATA[website commitment]]></category>

		<guid isPermaLink="false">http://EthicalBusinessBuilder.com/?p=421</guid>
		<description><![CDATA[In my Internet Marketing for Small Business series of blogs we reviewed the 3 pieces of your small business’ online presence: Traffic Website Commitment We then discussed the 3 primary ways to get Traffic (Search Engines, Online Ads/Google Adwords, Viral Marketing) and of course reviewed videos explaining some basics of Viral Marketing, Search Engine Optimization [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Internet Marketing for Small Business &#8211; Search Engine Optimization</title>
		<link>http://EthicalBusinessBuilder.com/2009/12/11/internet-marketing-for-small-business-search-engine-optimization/</link>
		<comments>http://EthicalBusinessBuilder.com/2009/12/11/internet-marketing-for-small-business-search-engine-optimization/#comments</comments>
		<pubDate>Sat, 12 Dec 2009 04:30:12 +0000</pubDate>
		<dc:creator>EthicalBusinessBuilder</dc:creator>
				<category><![CDATA[Ethical Marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://ethicalbusinessbuilder.com/?p=392</guid>
		<description><![CDATA[In my last blog we first reviewed the 3 pieces of your small business&#8217; online presence: Traffic Website Commitment We then reviewed the 3 primary ways to get Traffic and of course reviewed a video explaining some basics of Viral Marketing for Small Business: Search Engines Online Ads Viral Marketing This time around we&#8217;re going [...]]]></description>
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		<slash:comments>4</slash:comments>
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