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	<title>Ethical Business&#187; adam penenberg</title>
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	<link>http://EthicalBusinessBuilder.com</link>
	<description>Be an Ethical Entrepreneur, Marketer, and Business Builder</description>
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		<title>The Tipping Point: How Little Things Can Make a Big Difference</title>
		<link>http://EthicalBusinessBuilder.com/2010/03/16/the-tipping-point-how-little-things-can-make-a-big-difference/</link>
		<comments>http://EthicalBusinessBuilder.com/2010/03/16/the-tipping-point-how-little-things-can-make-a-big-difference/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 03:08:13 +0000</pubDate>
		<dc:creator>EthicalBusinessBuilder</dc:creator>
				<category><![CDATA[Business Books]]></category>
		<category><![CDATA[Ethical Marketing]]></category>
		<category><![CDATA[adam penenberg]]></category>
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		<category><![CDATA[The Tipping Point]]></category>
		<category><![CDATA[the viral loop]]></category>
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		<description><![CDATA[You have to absolutely love books that get you thinking in new and creative ways and Malcom Gladwell&#8217;s book, The Tipping Point: How Little Things Can Make a Big Difference, will do just that&#8230; Particularly if you, in some capacity, work in marketing or perform marketing functions at your business (which should be everyone who [...]]]></description>
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		<title>The power of the Viral Loop and Viral Marketing</title>
		<link>http://EthicalBusinessBuilder.com/2009/12/03/the-power-of-the-viral-loop-and-viral-marketing/</link>
		<comments>http://EthicalBusinessBuilder.com/2009/12/03/the-power-of-the-viral-loop-and-viral-marketing/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 01:18:40 +0000</pubDate>
		<dc:creator>EthicalBusinessBuilder</dc:creator>
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		<category><![CDATA[the viral loop]]></category>
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		<category><![CDATA[viral coefficient]]></category>
		<category><![CDATA[viral coefficient calculation]]></category>
		<category><![CDATA[viral marketing]]></category>

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		<description><![CDATA[Adam Penenberg&#8217;s book, Viral Loop: From Facebook to Twitter, How Today&#8217;s Smartest Businesses Grow Themselves, is addictive. That&#8217;s quite ironic considering the content so maybe he even designed it that way. In my last blog, I wrote about the amazing valuations that companies with little to no revenue and often huge losses can achieve. The [...]]]></description>
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		<title>Business Valuation &#8211; Public, Private, and Internet Businesses</title>
		<link>http://EthicalBusinessBuilder.com/2009/11/28/business-valuation-public-private-and-internet-businesses/</link>
		<comments>http://EthicalBusinessBuilder.com/2009/11/28/business-valuation-public-private-and-internet-businesses/#comments</comments>
		<pubDate>Sat, 28 Nov 2009 20:57:35 +0000</pubDate>
		<dc:creator>EthicalBusinessBuilder</dc:creator>
				<category><![CDATA[Business Books]]></category>
		<category><![CDATA[Business Buying/Selling]]></category>
		<category><![CDATA[adam penenberg]]></category>
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		<category><![CDATA[viral marketing]]></category>

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		<description><![CDATA[As I&#8217;m reading Adam Penenberg&#8217;s book Viral Loop: From Facebook to Twitter, How Today&#8217;s Smartest Businesses Grow Themselves, 2 main themes have caught my attention. Firstly, the power and consistency of creating a viral loop for your business. Secondly, though the item I&#8217;m blogging about first, is how differently businesses can be valued. I&#8217;ve written [...]]]></description>
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