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	<title>Ethical Business&#187; accurately tracking leads</title>
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	<link>http://EthicalBusinessBuilder.com</link>
	<description>Be an Ethical Entrepreneur, Marketer, and Business Builder</description>
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		<title>Small Business Marketing &#8211; Lead Generators and Implementation</title>
		<link>http://EthicalBusinessBuilder.com/2011/04/04/small-business-marketing-lead-generators-and-implementation/</link>
		<comments>http://EthicalBusinessBuilder.com/2011/04/04/small-business-marketing-lead-generators-and-implementation/#comments</comments>
		<pubDate>Mon, 04 Apr 2011 15:02:40 +0000</pubDate>
		<dc:creator>EthicalBusinessBuilder</dc:creator>
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		<description><![CDATA[So far I&#8217;ve addressed the structure for your Marketing System, your company&#8217;s Vision, Mission, and Culture, and how to develop a Strategy and Clarity in your marketing plan. Finally, we get to look at actually generating leads. When you think marketing, this is what pops into your head. Yellow page ads, trade shows, direct mail [...]]]></description>
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		<title>Scientific Advertising</title>
		<link>http://EthicalBusinessBuilder.com/2009/10/07/scientific-advertising/</link>
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		<pubDate>Thu, 08 Oct 2009 00:15:09 +0000</pubDate>
		<dc:creator>EthicalBusinessBuilder</dc:creator>
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		<description><![CDATA[I finally finished Scientific Advertising by Claude C. Hopkins this past weekend and HIGHLY recommend it. The whole book is around 75 pages and can easily be read in a little over an hour. There are 2 primary concepts that literally jumped out at me as I was reading. The first blindingly simple, yet profound, [...]]]></description>
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		<title>Asking your customer &quot;where did you hear about us&quot; is a waste of time and what to do about it&#8230;</title>
		<link>http://EthicalBusinessBuilder.com/2008/02/14/asking-your-customer-where-did-you-hear-about-us-is-a-waste-of-time-and-what-to-do-about-it/</link>
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		<pubDate>Thu, 14 Feb 2008 16:09:29 +0000</pubDate>
		<dc:creator>EthicalBusinessBuilder</dc:creator>
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		<category><![CDATA[accurately tracking leads]]></category>
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		<category><![CDATA[michael corbett]]></category>
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		<description><![CDATA[A few days ago I was reading Michael Corbett&#8217;s The 33 Ruthless Rules of Local Advertising. In his book, he points out one of the biggest flaws I&#8217;ve seen in businesses &#8211; you cannot rely on a prospect to accurately inform you where they hear about you. In other words, a customer cannot provide you [...]]]></description>
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