Be an Ethical Entrepreneur, Marketer, and Business Builder

The best way to grow your business without venture capital or outside investments

In our current internet economy, you can flesh out the viability of almost any idea for very little money. These are the first steps. Get customers. Get revenue. Get profit. Your best option is to sell something you don’t have. Yet. Bill … [Continue reading]

Avoid Venture Capital and Outside Investors for your Startup

One of the most exciting days for a startup company is the day they receive money from an investor. The day someone believes in your idea so much they show up with their checkbook. The TV show Shark Tank unabashedly captures the exuberance that comes … [Continue reading]

Easily give your Brand a Concrete definition and watch all of your Marketing explode

People seem to believe Direct Response marketers don’t like Brand marketing. That we’re somehow arch-enemies in the world of advertising. That’s just not true. We directs love great branding. And there’s a simple reason for this. It … [Continue reading]

253% Increase in Web Page Contacts with One Little Test

The Optimized-Marketing laboratory is buzzing with new experiments, however the results from one test have been blowing us away... The numbers are simply staggering. Almost unbelievable. This test was run in 4 different states for 4 … [Continue reading]

Make internet leads 7x more effective with 1 simple trick

You might not realize it yet but, like my internet marketing team, you live in the world of the slight edge... Tiny improvements over your competition can tip the scales in your favor in a major way. When we see a 10% improvement we do a quick … [Continue reading]

93% of Word of Mouth happens on this Social Network… It’s not Facebook

Before I tell you the name of this social network, think for a second about your marketing budget. How much are you investing in Facebook? Twitter? LinkedIn? Don't think just in terms of money. How much time are you investing in each of … [Continue reading]

Do TV & Radio work for small business? How to measure broadcast media

The more difficult question to answer is, of course, HOW do I determine if broadcast media is working for me? Ok, one more question, what is the goal of your broadcast media? Go ahead. Take a second to answer that question. To generate … [Continue reading]

How 1 sentence can increase web conversions 1244%

There are 2 ways to approach your internet marketing: Assume you know everything and can guess what your target prospects want to see. Assume you know almost nothing and need to test to learn what actually converts prospects to customers. If … [Continue reading]

The cornerstone of your Marketing RoadMap – A solid Positioning Strategy

A positioning strategy is the position you occupy in the minds of your prospects and customers. As a start-up, you have the awesome power to define that position from scratch. For an existing business you need to know your current position before … [Continue reading]

Your “experience” is what’s holding your managers back and limiting your growth

If you hired the right managers, who are better than you in their areas of expertise, then the key to getting them to excel is simply to unleash them. In other words, get out of his or her way! You just need to let him make his own decisions, … [Continue reading]