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	<title>Ethical Business</title>
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	<link>http://EthicalBusinessBuilder.com</link>
	<description>Be an Ethical Entrepreneur, Marketer, and Business Builder</description>
	<lastBuildDate>Sun, 05 Feb 2012 03:28:24 +0000</lastBuildDate>
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		<title>How to Implement a Compensation Plan Based on Productivity AND Customer Satisfaction</title>
		<link>http://EthicalBusinessBuilder.com/2012/02/03/how-to-implement-a-compensation-plan-based-on-productivity-and-customer-satisfaction/</link>
		<comments>http://EthicalBusinessBuilder.com/2012/02/03/how-to-implement-a-compensation-plan-based-on-productivity-and-customer-satisfaction/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 16:47:47 +0000</pubDate>
		<dc:creator>EthicalBusinessBuilder</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Team Building]]></category>
		<category><![CDATA[compensation plans]]></category>
		<category><![CDATA[customer satisfaction]]></category>
		<category><![CDATA[customer satisfaction surveys]]></category>
		<category><![CDATA[employee incentives]]></category>
		<category><![CDATA[employee productivity]]></category>
		<category><![CDATA[increase productivity]]></category>
		<category><![CDATA[key performance indicators]]></category>
		<category><![CDATA[performance pay]]></category>

		<guid isPermaLink="false">http://EthicalBusinessBuilder.com/?p=910</guid>
		<description><![CDATA[It's the holy grail of service-based small businesses. But it's never quite that simple, is it? If you pay for productivity or performance, customer service suffers because everyone just tries to fix as many widgets as fast as possible to make more money... Or pay based on customer satisfaction and now it takes your technicians 3x as long as normal so they can "take care of the customer." However, what if you COULD do both?]]></description>
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		<title>Optimize your Small Business Website for SEO, SEM, and Google Places in 4 Easy Steps</title>
		<link>http://EthicalBusinessBuilder.com/2012/01/08/optimize-your-small-business-website-for-seo-sem-and-google-places-in-4-easy-steps/</link>
		<comments>http://EthicalBusinessBuilder.com/2012/01/08/optimize-your-small-business-website-for-seo-sem-and-google-places-in-4-easy-steps/#comments</comments>
		<pubDate>Sun, 08 Jan 2012 19:17:17 +0000</pubDate>
		<dc:creator>EthicalBusinessBuilder</dc:creator>
				<category><![CDATA[Ethical Marketing]]></category>
		<category><![CDATA[online directories]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[online marketing for small business]]></category>
		<category><![CDATA[pay-per-click]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[sem]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://EthicalBusinessBuilder.com/?p=897</guid>
		<description><![CDATA[Online marketing is crowded with an alphabet soup of acronyms that can make the average small business owner dizzy. However it doesn't have to be that complicated, using a real-life example, learn 4 easy steps to optimizing your online presence.]]></description>
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		<title>Set Business Goals for 2012 in under 60 minutes while munching on cookies</title>
		<link>http://EthicalBusinessBuilder.com/2011/12/28/set-business-goals-for-2012-in-under-60-minutes-while-munching-on-cookies/</link>
		<comments>http://EthicalBusinessBuilder.com/2011/12/28/set-business-goals-for-2012-in-under-60-minutes-while-munching-on-cookies/#comments</comments>
		<pubDate>Wed, 28 Dec 2011 18:12:07 +0000</pubDate>
		<dc:creator>EthicalBusinessBuilder</dc:creator>
				<category><![CDATA[Business Psychology]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[2012 business goals]]></category>
		<category><![CDATA[2012 business plans]]></category>
		<category><![CDATA[business goals]]></category>
		<category><![CDATA[business planning]]></category>
		<category><![CDATA[business plans]]></category>
		<category><![CDATA[goal setting]]></category>
		<category><![CDATA[personal goals]]></category>
		<category><![CDATA[simple business plans]]></category>
		<category><![CDATA[small business goal setting]]></category>

		<guid isPermaLink="false">http://EthicalBusinessBuilder.com/?p=888</guid>
		<description><![CDATA[This is the most powerful thing you can do for your business this week or next.  A simple 1-2 page plan to cover your goals for the next 52 weeks is the best way to generate massive results this year and every year. And, yes, a useful, simple plan can be put together in under [...]]]></description>
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		<title>Customer loyalty isn&#8217;t about your product &#8211; It&#8217;s about your PEOPLE&#8230;</title>
		<link>http://EthicalBusinessBuilder.com/2011/11/15/customer-loyalty-isnt-about-your-product-its-about-your-people/</link>
		<comments>http://EthicalBusinessBuilder.com/2011/11/15/customer-loyalty-isnt-about-your-product-its-about-your-people/#comments</comments>
		<pubDate>Tue, 15 Nov 2011 20:44:09 +0000</pubDate>
		<dc:creator>EthicalBusinessBuilder</dc:creator>
				<category><![CDATA[Business Books]]></category>
		<category><![CDATA[Ethical Marketing]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Team Building]]></category>
		<category><![CDATA[5 dysfunctions of a team]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[customer retention]]></category>
		<category><![CDATA[employee motivation]]></category>
		<category><![CDATA[employee productivity]]></category>
		<category><![CDATA[great customers]]></category>

		<guid isPermaLink="false">http://EthicalBusinessBuilder.com/?p=871</guid>
		<description><![CDATA[When you track testimonials from happy small business customers you learn an interesting pattern - the most loyal customers are loyal because of the employees, not the products, of your business.]]></description>
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		<slash:comments>2</slash:comments>
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		<title>This is how Netflix should have handled a 60% rate increase</title>
		<link>http://EthicalBusinessBuilder.com/2011/10/04/this-is-how-netflix-should-have-handled-a-60-rate-increase/</link>
		<comments>http://EthicalBusinessBuilder.com/2011/10/04/this-is-how-netflix-should-have-handled-a-60-rate-increase/#comments</comments>
		<pubDate>Tue, 04 Oct 2011 18:06:54 +0000</pubDate>
		<dc:creator>EthicalBusinessBuilder</dc:creator>
				<category><![CDATA[Business Accounting]]></category>
		<category><![CDATA[Ethical Marketing]]></category>
		<category><![CDATA[apologizing in business]]></category>
		<category><![CDATA[apologizing to your customers]]></category>
		<category><![CDATA[netflix]]></category>
		<category><![CDATA[price increases]]></category>
		<category><![CDATA[rate increases]]></category>

		<guid isPermaLink="false">http://EthicalBusinessBuilder.com/?p=860</guid>
		<description><![CDATA[Since my readers run small businesses, how Netflix handles their customers might seem a bit removed from your desk. However, most of you run businesses with recurring revenue and how you handle rate increases is crucial! Why did Netflix increase rates 60%? At some point Netflix decided that DVD&#8217;s are dying and that the real [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Can you boil down your business strategy to one sentence?</title>
		<link>http://EthicalBusinessBuilder.com/2011/09/20/can-you-boil-down-your-business-strategy-to-one-sentence/</link>
		<comments>http://EthicalBusinessBuilder.com/2011/09/20/can-you-boil-down-your-business-strategy-to-one-sentence/#comments</comments>
		<pubDate>Tue, 20 Sep 2011 20:07:17 +0000</pubDate>
		<dc:creator>EthicalBusinessBuilder</dc:creator>
				<category><![CDATA[Ethical Marketing]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[mission statement]]></category>
		<category><![CDATA[primary goal of business]]></category>
		<category><![CDATA[unique selling proposition]]></category>
		<category><![CDATA[usp]]></category>
		<category><![CDATA[vision]]></category>
		<category><![CDATA[vision statement]]></category>

		<guid isPermaLink="false">http://EthicalBusinessBuilder.com/?p=852</guid>
		<description><![CDATA[A few days ago I was talking to a school teacher friend about my several businesses&#8230; Business Brokerage Google Adwords Lead Generation 12-Month Business Tune-up She was amazed at how many hundreds or thousands of dollars people would pay for me to help them with any of those things. The idea that a business would [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Instantly Beef-up your Marketing Response AND Sales Conversion with a Rock-Solid Guarantee</title>
		<link>http://EthicalBusinessBuilder.com/2011/07/19/instantly-beef-up-your-marketing-response-and-sales-conversion-with-a-rock-solid-guarantee/</link>
		<comments>http://EthicalBusinessBuilder.com/2011/07/19/instantly-beef-up-your-marketing-response-and-sales-conversion-with-a-rock-solid-guarantee/#comments</comments>
		<pubDate>Tue, 19 Jul 2011 14:18:27 +0000</pubDate>
		<dc:creator>EthicalBusinessBuilder</dc:creator>
				<category><![CDATA[Business Psychology]]></category>
		<category><![CDATA[Ethical Marketing]]></category>
		<category><![CDATA[business guarantee]]></category>
		<category><![CDATA[business promise]]></category>
		<category><![CDATA[conversion rate]]></category>
		<category><![CDATA[guarantee]]></category>
		<category><![CDATA[product guarantee]]></category>
		<category><![CDATA[service guarantee]]></category>

		<guid isPermaLink="false">http://EthicalBusinessBuilder.com/?p=707</guid>
		<description><![CDATA[Your typical "100% Satisfaction Guaranteed" is now roughly translated as, "blah, blah, blah." We've seen it so many times that our eyes glide past these types of Guarantees without a second thought. It's trite and meaningless for everyone except for the guy looking to take advantage of you. But there's a better way...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Only the top 1% of small business owners do this every week&#8230;</title>
		<link>http://EthicalBusinessBuilder.com/2011/06/27/only-the-top-1-of-small-business-owners-do-this-every-week/</link>
		<comments>http://EthicalBusinessBuilder.com/2011/06/27/only-the-top-1-of-small-business-owners-do-this-every-week/#comments</comments>
		<pubDate>Mon, 27 Jun 2011 15:28:26 +0000</pubDate>
		<dc:creator>EthicalBusinessBuilder</dc:creator>
				<category><![CDATA[Business Accounting]]></category>
		<category><![CDATA[General Business]]></category>
		<category><![CDATA[crucial small business numbers]]></category>
		<category><![CDATA[crucial small business reports]]></category>
		<category><![CDATA[WacSnap]]></category>
		<category><![CDATA[weekly action snapshot]]></category>
		<category><![CDATA[weekly reports]]></category>

		<guid isPermaLink="false">http://EthicalBusinessBuilder.com/?p=825</guid>
		<description><![CDATA[They look at a Weekly Action Snapshot of their entire business. In 1 single page of information, they can see a quick Snapshot that tells them, with military precision, where they need to take Action. As an avid runner, I&#8217;ve become somewhat obsessed with a website called RunKeeper.com. It tracks your running time, distance, and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Want to dramatically increase the value of your business in 4 weeks?</title>
		<link>http://EthicalBusinessBuilder.com/2011/06/12/how-to-build-a-business-that-runs-without-you/</link>
		<comments>http://EthicalBusinessBuilder.com/2011/06/12/how-to-build-a-business-that-runs-without-you/#comments</comments>
		<pubDate>Sun, 12 Jun 2011 16:33:44 +0000</pubDate>
		<dc:creator>EthicalBusinessBuilder</dc:creator>
				<category><![CDATA[Business Buying/Selling]]></category>
		<category><![CDATA[absentee owner]]></category>
		<category><![CDATA[business running without you]]></category>

		<guid isPermaLink="false">http://EthicalBusinessBuilder.com/?p=815</guid>
		<description><![CDATA[Go on a 4-week vacation! Seriously&#8230; Until you, the owner, can take a 4-week vacation, your business is still too dependent on you and therefore is potentially worth 1-2 multiples of your cashflow LESS than if you take that vacation! As a business broker and business coach I have a very unique perspective on small [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The most exciting, energizing work of an entrepreneur!</title>
		<link>http://EthicalBusinessBuilder.com/2011/05/30/the-most-exciting-energizing-work-of-an-entrepreneur/</link>
		<comments>http://EthicalBusinessBuilder.com/2011/05/30/the-most-exciting-energizing-work-of-an-entrepreneur/#comments</comments>
		<pubDate>Mon, 30 May 2011 19:35:29 +0000</pubDate>
		<dc:creator>EthicalBusinessBuilder</dc:creator>
				<category><![CDATA[Ethical Marketing]]></category>
		<category><![CDATA[auto-responders]]></category>
		<category><![CDATA[automate your business]]></category>
		<category><![CDATA[automated business]]></category>
		<category><![CDATA[business systems]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[leverage]]></category>
		<category><![CDATA[marketing systems]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://EthicalBusinessBuilder.com/?p=803</guid>
		<description><![CDATA[If my business coaching clients could claim I preach about something, tops on the list would be scheduling in at least 4 hours per week to work ON your business&#8230; What they sometimes forget is that I have my own businesses where I need to do the same thing. Not unlike my clients however, sometimes [...]]]></description>
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		<slash:comments>0</slash:comments>
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