Be an Ethical Entrepreneur, Marketer, and Business Builder

Who is the Ethical Business Builder?

Hi, I’m Bryan, the Ethical Business Builder(EBB). My goal is to ethically build a business that allows me to retire and live off of residual income or consulting fees and that, of course, should be every business owner’s goal. As of this writing I’m in the process of “building” 2 businesses, I’ve already bought and sold 2 others, and recently acquired a third. All before my 29th birthday.

For as long as I can remember I’ve loved business. My greatest fascination stems from a joy in dealing with people in all of the unique ways that are necessary to succeed. You have to motivate employees, build trust with prospects, service customers, entice potential customers with marketing, organize, manage, teach, and learn to name a few. All of these ways to help all of the “stakeholders” in your business (i.e. employees, customers, vendors, shareholders, and the community) and you still have the ability to create a residual income from it. What can be more rewarding then that? With that little intro, here’s a brief review of who I am.

Graduated with Honors from Kettering University in 2005 with a BS in Mechanical Engineering.

From June 2002 – February 2008 I worked as a Systems Specialist for a software company to support, sell, market, service, and train. In that time I’ve had the pleasure of evaluating nearly 100 small businesses onsite in 20 states and Ontario.

In April 2008 I acquired my first small business, and moved across the country to take over its day-to-day operations. In July 2008 I acquired another small business and ran it out of our first facility. In August 2010, I stepped out of day-to-day activities, rode my motorcycle around the west hitting 6 National Parks, all 10 western states, and the California, Oregon, and Washington coasts. I then sold those businesses in early 2011.

In September 2010 I started my Small Business Engineering business to teach entrepreneurs how to engineer a business that is profitable without them. A Small Business Engineer approaches the problem of business improvement a bit differently than your average consultant or coach. I’m part consultant, part coach, part engineer… Like a consultant, I’ll provide outside eyes to help you address areas for improvement that you might not see from inside your business… Like a coach, I’ll be there every step of the way encouraging and pushing you to get better… Like an engineer, we’ll be using vital numbers and reports about your business to make decisions… We won’t just be shooting from the hip and hoping we guessed correctly.

While helping small business owners engineer businesses that can run without them, it became quite apparent that there was a big gap between what great online marketing looked like and what small business owners normally did.

In my experience they generally took offline lessons from print and broadcast media and attempted to apply them online… Sorry, it just doesn’t work that way. Unlike any other marketing medium in the world, online marketing gives us an unparalleled ability to respond to people searching for problems that our small business are uniquely positioned to solve (with the help of Google Adwords, Facebook Ads, SEO websites, and custom landing pages).

Even more powerful, with the use of blogs, auto-responders, email marketing, RSS feeds, multimedia, Facebook, Twitter, Youtube, and now Pinterest we have a unique ability to build a strong relationship with our tribe of followers.

Through these and other experiences, it occurred to me that I have a few unique talents. I point these out not to brag, but simply to give some additional credibility to my writings.

  1. I can read, absorb, process, and APPLY information at an amazing rate. Bob Reiss, the only billionaire I’ve ever known personally, indirectly challenged me to keep up with his pace of a book a week.
  2. I can see the big picture of business processes quickly and poignantly and quickly visualize all of the necessary small steps as well as the processes, procedures, training and follow-up that needs to occur to realize the “big picture”.
  3. I’m an engineer who is just as capable writing as I am making spreadsheets. I’ve been published in 3 different International magazines a total of 9 times since 2004.
  4. Jeffrey Fox in How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients talks about one overwhelming quality of salespeople who make more than $250k per year. Their ability to implement new ideas immediately. Though I don’t plan to ever be a “salesman” in the sense Fox refers to, that trait I certainly possess.

With the help of my many mentors and resources, I hope that together we can learn some of the best ways to build ethical, profitable, fun businesses.

To Your Success, Bryan

P.S. Learn more at my personal website, BryanTrilli.com.