In my last blog we first reviewed the 3 pieces of your small business’ online presence:
We then reviewed the 3 primary ways to get Traffic and of course reviewed a video explaining some basics of Viral Marketing for Small Business:
- Search Engines
- Online Ads
- Viral Marketing
This time around we’re going to take a closer look at search engines and, in particular, optimizing your website for search engines (search engine optimization) so that your website pops up as the answer to searches.
As with everything in life, there are dozens and dozens of things you can do to improve your business, cut expenses, increase profits, grow sales, and even optimize your website for a search engine. However, the 80/20 rule applies in this situation, just as in all the others, so we’ll just look at the top 4 things that will generate the most results.
- Title Tags – The title of your webpage that shows in the top left-hand title bar of your web browser.
- Keyword Density – The percent of times the keywords you’re optimizing for show in relation to all of the words on your page.
- Easily crawled and indexed – Using Google Webmaster Tools to make sure your site is indexed and crawled.
- Incoming Links – Google’s goal is to provide relevant content. So they theorize that the more people who link to your website, the better the content must be and so they give you better results on searches.
In the video I referenced:
To your search engine optimizing success, Bryan