Comments on: Asking your customer "where did you hear about us" is a waste of time and what to do about it… http://EthicalBusinessBuilder.com/2008/02/14/asking-your-customer-where-did-you-hear-about-us-is-a-waste-of-time-and-what-to-do-about-it/ Be an Ethical Entrepreneur, Marketer, and Business Builder Thu, 26 Apr 2012 16:56:17 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: ethicalbusinessbuilder http://EthicalBusinessBuilder.com/2008/02/14/asking-your-customer-where-did-you-hear-about-us-is-a-waste-of-time-and-what-to-do-about-it/comment-page-1/#comment-18551 ethicalbusinessbuilder Mon, 07 Feb 2011 15:26:36 +0000 http://ethicalbusinessbuilder.wordpress.com/?p=16#comment-18551 In his recent Monday Morning Memo, Roy H. Williams had this to say about tracking leads: If you would like to begin accurately measuring 1. your repeat and referral customers, 2. your location-driven customers and 3. your advertising-driven customers, here’s how it's done: 1. EVERY customer who enters the store needs to be counted so that you have a total count to serve as a baseline for your percentages. 2. EVERY customer who enters the store needs to be asked, “Is this your first visit?” If “No,” they are obviously a repeat customer. Smile broadly and say, “Welcome back!” If “Yes,” then ask, “Did you hear about us from a friend, or through our advertising, or did you just see the store and decide to pop in?" [Note: NEVER ASK, “How did you hear about us?” The answer to that question cannot be trusted.] In his recent Monday Morning Memo, Roy H. Williams had this to say about tracking leads:

If you would like to begin accurately measuring

1. your repeat and referral customers,
2. your location-driven customers and
3. your advertising-driven customers,

here’s how it’s done:

1. EVERY customer who enters the store needs to be counted so that you have a total count to serve as a baseline for your percentages.

2. EVERY customer who enters the store needs to be asked,
“Is this your first visit?”

If “No,” they are obviously a repeat customer. Smile broadly and say, “Welcome back!”

If “Yes,” then ask, “Did you hear about us from a friend, or through our advertising, or did you just see the store and decide to pop in?”

[Note: NEVER ASK, “How did you hear about us?” The answer to that question cannot be trusted.]

]]> By: ethicalbusinessbuilder http://EthicalBusinessBuilder.com/2008/02/14/asking-your-customer-where-did-you-hear-about-us-is-a-waste-of-time-and-what-to-do-about-it/comment-page-1/#comment-195 ethicalbusinessbuilder Fri, 29 Jan 2010 03:52:52 +0000 http://ethicalbusinessbuilder.wordpress.com/?p=16#comment-195 Thanks for the comments. Actually I have tried it a few times. Check out my blogs on <a href="http://ethicalbusinessbuilder.com/2009/12/07/internet-marketing-for-small-business-viral-marketing/" rel="nofollow">Viral Marketing</a> and <a href="http://ethicalbusinessbuilder.com/2009/12/11/internet-marketing-for-small-business-search-engine-optimization/" rel="nofollow">Search Engine Optimization</a>. Let me know what you think. Thanks for the comments. Actually I have tried it a few times. Check out my blogs on Viral Marketing and Search Engine Optimization. Let me know what you think.

]]> By: Ned Auringer http://EthicalBusinessBuilder.com/2008/02/14/asking-your-customer-where-did-you-hear-about-us-is-a-waste-of-time-and-what-to-do-about-it/comment-page-1/#comment-194 Ned Auringer Fri, 29 Jan 2010 03:16:56 +0000 http://ethicalbusinessbuilder.wordpress.com/?p=16#comment-194 Have you ever considered adding more videos to your blog posts to keep the readers more entertained? I mean I just read through the entire article of yours and it was quite good but since I'm more of a visual learner,I found that to be more helpful well let me know how it turns out. This is good...thanks for sharing Have you ever considered adding more videos to your blog posts to keep the readers more entertained? I mean I just read through the entire article of yours and it was quite good but since I’m more of a visual learner,I found that to be more helpful well let me know how it turns out. This is good…thanks for sharing

]]> By: Scientific Advertising « Ethical Business Builder’s Weblog http://EthicalBusinessBuilder.com/2008/02/14/asking-your-customer-where-did-you-hear-about-us-is-a-waste-of-time-and-what-to-do-about-it/comment-page-1/#comment-16 Scientific Advertising « Ethical Business Builder’s Weblog Thu, 08 Oct 2009 00:15:19 +0000 http://ethicalbusinessbuilder.wordpress.com/?p=16#comment-16 [...] To get some practical ideas on how you can better track your lead sources to determine your cost/lead and cost/sale be sure to check out my blog about why Asking your customer “how did you hear about us?” is a waste of time and what to do abou... [...] [...] To get some practical ideas on how you can better track your lead sources to determine your cost/lead and cost/sale be sure to check out my blog about why Asking your customer “how did you hear about us?” is a waste of time and what to do abou… [...]

]]> By: Shopping yourself – The best way to improve your business’ conversion rate? « Ethical Business Builder’s Weblog http://EthicalBusinessBuilder.com/2008/02/14/asking-your-customer-where-did-you-hear-about-us-is-a-waste-of-time-and-what-to-do-about-it/comment-page-1/#comment-17 Shopping yourself – The best way to improve your business’ conversion rate? « Ethical Business Builder’s Weblog Wed, 12 Aug 2009 03:05:11 +0000 http://ethicalbusinessbuilder.wordpress.com/?p=16#comment-17 [...] converting 1 out of every 3.5 customers who call me into customers. As you’ll learn, these numbers are never perfect and this doesn’t include people who call me for service of existing equipment or to purchase [...] [...] converting 1 out of every 3.5 customers who call me into customers. As you’ll learn, these numbers are never perfect and this doesn’t include people who call me for service of existing equipment or to purchase [...]

]]> By: Hire based on the job description… That you write after the interview… « Ethical Business Builder’s Weblog http://EthicalBusinessBuilder.com/2008/02/14/asking-your-customer-where-did-you-hear-about-us-is-a-waste-of-time-and-what-to-do-about-it/comment-page-1/#comment-18 Hire based on the job description… That you write after the interview… « Ethical Business Builder’s Weblog Sun, 28 Sep 2008 02:44:13 +0000 http://ethicalbusinessbuilder.wordpress.com/?p=16#comment-18 [...] the prospect’s reason reason for calling. Obviously asking them how they heard about us is a waste of time, which is why both ads have a specific offer only available by mentioning the ad. Writing a job [...] [...] the prospect’s reason reason for calling. Obviously asking them how they heard about us is a waste of time, which is why both ads have a specific offer only available by mentioning the ad. Writing a job [...]

]]> By: TOP 25 Searches and keywords » Blog Archive » New Ideas (well maybe not new but…) http://EthicalBusinessBuilder.com/2008/02/14/asking-your-customer-where-did-you-hear-about-us-is-a-waste-of-time-and-what-to-do-about-it/comment-page-1/#comment-15 TOP 25 Searches and keywords » Blog Archive » New Ideas (well maybe not new but…) Thu, 14 Feb 2008 17:18:38 +0000 http://ethicalbusinessbuilder.wordpress.com/?p=16#comment-15 [...] about the radio promotion, NOT the yellow pages p romotion. What about referrals?… source: Asking your customer “where did you hear about us” is a waste of time and what to do abo..., Ethical Business Builder’s [...] [...] about the radio promotion, NOT the yellow pages p romotion. What about referrals?… source: Asking your customer “where did you hear about us” is a waste of time and what to do abo…, Ethical Business Builder’s [...]

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