Be an Ethical Entrepreneur, Marketer, and Business Builder

The 3 pieces to becoming successful at ANYTHING… (seriously)

I know, that sounds ridiculous… But take a few minutes, learn the basic concepts, and if you haven’t heard this before, you’ll be amazed at the clarity this can bring to almost anything you do in life. I find myself teaching this lesson to more of my friends and family than probably anything else I’ve EVER learned so LEARN IT!

Here’s the basic formula:

Do x Be = Have

Now I originally learned this formula through Brad Sugar’s Entrepreneur Masters Class however I’m pretty sure he got it from someone else… If you know who originally came up with this, let me know.

The unique thing about this formula is you have to start on the right and work left – the opposite of how you normally read – to make it work.

Have

Make a list of what you want to Have in life, at your job, at school, in your mate, etc. etc. etc.

How much money? What kind of house(s)? Any boats or nice cars? Family? What will your job be like? How often will you vacation and where? You get the idea. WRITE DOWN what you want to Have in your life.

Writing this down is essential. A few years back I recall reading about a survey that was conducted on Harvard business graduates at their 20 year anniversary. They asked the graduates, who had written down their goals when they graduated from school – 3% had written goals and 97% did not. They then found out that the 3% who had specific written goals had amassed more wealth than the other 97% combined. And it wasn’t like those 97% were slackers. They were all Harvard graduates so they had to have at least a little talent. Honestly I read so much I can’t recall where I learned this story, so if you know, please let me know. 🙂

Be

Now, look around you and determine who has what you want to Have. What kind of job do they have? Do they have their own business? Do they have a college degree? What kind of degree? How many hours per week do they work? What do they attribute to their success?

Now you have to figure out who you have to Be to get what you want to Have. In other words, if you love children and want to be a teacher, but your list also includes a summer home in the Outer Banks, can Being a teacher allow you to Have that house? If there are any other teachers who have vacation homes down there, learn what else they had to Become (besides a teacher) to afford it.

This is the most often overlooked step. Everyone knows what they want to Have and think they know what they have to Do to get there. But they never figure out who they have to Be. Without Being the person who can Have what you want, NO amount of Doing will get you there. More than likely, you’ll just be Doing the wrong things.

If you have no idea who you have to Be to become a millionaire, check out The Millionaire Mindby Thomas Stanley. It’s a book based on lengthy surveys filled out by over 1300 millionaires. If you want to learn what kind of people Become millionaires, this is the book for you.

Do

The last piece to our equation is figuring out what you have to Do to be who you need to Be.

Where do you need to go to school? (if at all) Who do you need to associate with? Where do you need to live? When do you need to start planning or saving?

What do you need to Do, to become who you need to Be, to get what you want to Have.

Keep in mind that if you make a list of want you want to Have in a spouse, you better figure out who you need to Be so that when you meet that person you’ve already done what you need to Do to hit it off with them. Think about it. That makes sense, right? You better be a perfect person yourself if your list describes the perfect person. hahaha

In my life, this became very clear to me almost immediately after learning it. I went to a top 10 engineering school and became a mechanical engineer because I love cars, motorcycles, and engineering in general. However, I also want an island. A nice little private island with a place to land a plane and helicopter. Maybe a 9 hole golf course and a nice comfortable villa to relax in. After looking around at all the engineers I knew, it became very apparent that Being an engineer was not going to get me what I wanted to Have. Being a successful business man will, however. Not only will it allow me to engineer new designs for automotive and motorcycle applications at my leisure, it will also allow me the possibility of an island. Something being an engineer alone could never do.

Are you doing what you need to Do, to become who you need to Be, to enjoy what you want to Have?

To your success, Bryan

About Bryan Trilli

Entrepreneurial Junky is probably the best way to describe me. I've bought, run and sold 3 businesses in 3 different states and started a 4th. The first 3 were brick-and-mortar service-based businesses and the 4th does internet marketing for service businesses. My team at Optimized Marketing guarantees to double your business' internet contacts in just 90 Days.

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