Be an Ethical Entrepreneur, Marketer, and Business Builder

The 3 Videos Every Leader and Manager Must See!

Simon Sinek – Leaders Eat Last

Power corrupts and absolute power corrupts absolutely. There’s no harder challenge for leaders than to ignore their power and instead focus solely on serving their team. Simon is being interviewed by Glenn Beck and tells the best short story I’ve ever heard to help keep leaders grounded by the fact that they exist to serve not be served.


Dan Pink – Drive – The surprising truth about what motivates us

Autonomy, Mastery, Purpose – Every human being desires these 3 things and Dan breaks this down with unbelievable clarity. He also shares the downsides of commissions and incentives in many job positions.


Shawn Achor – The Happiness Advantage

Everything you know about success and happiness is wrong. You will NOT be happy once you are successful. The truth is, you will be more successful if you are first happy.

15 Must-Follow Rules for Retiring Wealthy

retirement

As someone who has owned 4 businesses before my 30th birthday, family and friends regularly ask me about investing, retirement planning and overall, what are the best ways to have more financial security. Follow these simple rules and you'll be … [Continue reading]

Optimize Your Marketing Budget with 1 Simple Concept You’ve Never Heard

When Search Engine Marketing (SEM) was invented, the entire marketing world was instantly and forever changed. For the first time, we could actually read the minds of potential customers as Google became our therapist to solve all our … [Continue reading]

Why WhatsApp is NOT everything that’s wrong with the economy

Facebook recently purchased a startup with no profits for $19 billion dollars in the largest tech acquisition in history. The venture capital-backed, tech startup world is rife with problems as I've blogged about before. However, Robert Reich … [Continue reading]

All Great Businesses are Inherently Moral

The compass for lasting business success always points you in the same direction.

This fact has been proven time and time again by modern business and human psychology experts. No business that exists exclusively for profit, without the advantages of corporatism or cronyism, will ever be very successful and certainly not over … [Continue reading]

The best way to grow your business without venture capital or outside investments

In our current internet economy, you can flesh out the viability of almost any idea for very little money. These are the first steps. Get customers. Get revenue. Get profit. Your best option is to sell something you don’t have. Yet. Bill … [Continue reading]

Avoid Venture Capital and Outside Investors for your Startup

This guy is not your friend.

One of the most exciting days for a startup company is the day they receive money from an investor. The day someone believes in your idea so much they show up with their checkbook. The TV show Shark Tank unabashedly captures the exuberance that comes … [Continue reading]

Easily give your Brand a Concrete definition and watch all of your Marketing explode

The Power of Branding Speedometer Measuring Loyalty

People seem to believe Direct Response marketers don’t like Brand marketing. That we’re somehow arch-enemies in the world of advertising. That’s just not true. We directs love great branding. And there’s a simple reason for this. It … [Continue reading]

253% Increase in Web Page Contacts with One Little Test

Optimizing your website to convert more visitors to contacts is crucial!

The Optimized-Marketing laboratory is buzzing with new experiments, however the results from one test have been blowing us away... The numbers are simply staggering. Almost unbelievable. This test was run in 4 different states for 4 … [Continue reading]

Make internet leads 7x more effective with 1 simple trick

yellow pages book

You might not realize it yet but, like my internet marketing team, you live in the world of the slight edge... Tiny improvements over your competition can tip the scales in your favor in a major way. When we see a 10% improvement we do a quick … [Continue reading]